Zapf Creation

We have been making children’s dreams come true for more than 85 years. 
Dolls have been at the top of many children's wish lists for decades. Even in the age of smartphones, tablets and games consoles, playing with dolls remains the most popular leisure activity for girls between the ages of 4 and 5, and it’s great that more and more boys now also enjoy cuddling and playing with their dolls. This both delights and encourages us to continue to ensure that our dolls remain great play companions for children all over the world. 

The Zapf Creation Group is a global brand supplier of children’s toys. The company develops and sells premium play concepts, as well as play and functional dolls with extensive accessories that are famous all over the world. This also includes an increasing number of products from other toy categories. All Zapf Creation brands share the same high standards of quality, design, safety and play value. 

Since 1932, the name Zapf has represented creative play concepts and high-quality dolls that encourage the timeless parent and child role play and teach children valuable social skills and empathy. Zapf has enjoyed a great deal of success in its 90-year history. Arguably the best-known international success was the birth of the interactive play doll BABY born, which has constantly reinvented itself over the last 30 years and is sold worldwide.