Simba

Simba Toys combines a variety of brands covering a wide range of toys and games that delight and encourage children of every age.

The Simba brand name and its elephant logo have become synonymous with fun, variety and high quality.

The magical and trendy miniature and fashion dolls of the Steffi Love and Evi Love collection appeal to playful yet fashion conscious girls, while no one can resist the soft plush dogs of the Chi Chi Love series. Safiras collector figures allow girls to delve playfully into the fascinating world of the element dragons.

The ABC brand encourages the natural curiosity of babies and small children to discover the world around them from an early age. Brands such as Art & Fun and Color Me Mine allow children to explore their creative sides and My Music World helps develop an interest in music.

In the area of outdoor activities and sport, Simba offers an extensive and amazing range of beach and sand pit toys, water pistols, flying toys and bubble toys. A real highlight is the sublime throw and catch ball game Squap, the latest craze with kids and young people all over the world.

Simba Toys is synonymous with:

unrestricted fun
for kids of all ages, for boys and girls, for indoors and outdoors; toys, games and activity kits to delight and inspire fun play for children

quality and safety
product safety is Simba's top priority All Simba products are tested by TÜV and other accredited test laboratories

value for money
all the individual brands under the Simba banner offer outstanding value for money

internationality
at present Simba Toys exports products to over 100 countries