PLAYMOBIL

A smile captures the world
Since 1974, PLAYMOBIL® toys, created by Hans Beck, have become a classic throughout children’s playrooms, with play themes ranging from a pirate ship to a children‘s hospital.

Approximately 3.5 billion of the beloved play figures with the iconic smile have been produced since then, sparking imaginative play for children all over the world. Around 30 different play themes are distributed in approx. 100 countries worldwide. Both parents and educators recognize PLAYMOBIL®’s award-winning toys as a benchmark for high-value, quality play products.

Creative role play with PLAYMOBIL®
PLAYMOBIL®’s unique play principle stimulates imagination and creativity and thus promotes child development. With PLAYMOBIL®, children can not only slip into many different roles, but also recreate and experience the world in miniature.

With multiple talents, these cheerful figures successfully overcome all kinds of challenges – as knights or pirates in historical scenarios, as construction workers, vets and police officers today, or as secret agents in futuristic worlds.

The creative people at PLAYMOBIL® are constantly developing new ideas and enhancements that will bring long-lasting fun to children everywhere.

geobra Brandstätter Stiftung & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL® and known for premium-quality toys “made in Europe”.

The 2 ¾ in tall PLAYMOBIL figure is the cornerstone of this creative toy system and is an internationally award-winning product. The imaginative role play opportunities, integrated with a variety of historical and modern play themes is fascinating to children and highly valued by parents and educational practitioners alike. Since its launch in 1974, 3,5 billion PLAYMOBIL® figures have been produced. The company distributes its toy system, consisting of around 40 different play themes, in approx. 100 countries and employs more than 4,600 people. Worldwide turnover for the Brandstätter Group reached 742 million Euros in 2019. PLAYMOBIL’s high quality is guaranteed by using company-owned European production sites in Germany, Malta, the Czech Republic and Spain.

Since 2000, the innovative company has also been producing the LECHUZA brand of high-quality plastic planters with sub-irrigation system.