Hot wheels

Who We Are
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our catalog of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.

 

Our Purpose
We empower the next generation to explore the wonder of childhood and reach their full potential.

 

Our Mission
We create innovative products and experiences that inspire, entertain and develop children through play.

 

Our Brand Promise: Trust
Trust is foundational to everything we do. Our relationship with our people, consumers, customers, business partners, and communities is built on their belief that we will do the right thing and live up to our commitments. We take our heritage as a trusted partner to parents and families very seriously. This requires that we act as a responsible corporate citizen, pursue social, economic, and environmental sustainability, and promote diversity, equity, and inclusion. We earn trust by operating with integrity and transparency and being true to our mission and purpose. This is essential for our reputation, competitive advantage, and long-term success.

 

Product Attributes

Quality
We put the consumer experience at the center of our innovation by creating products with purposeful play. We focus heavily on how our toys look, how they function, what materials they are made of, and how they are packaged. Our products are designed to deliver on their purpose and withstand the test of time.

Safety
Our products are designed and developed to meet or exceed all applicable safety standards and are constructed with consumer safety in mind. When parents and families choose to buy our products, they can be assured that the safety and well-being of their children is a top priority.

Value
We create innovative products that are accessible to many. Our commitment to our consumers is to make their investment worthwhile. We aim to ensure that parents and families get the most from their play budget by designing and building products that meet their expectations at the right cost.

Brand Portfolio
Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our catalog of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere.

Citizenship
Our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future. We are committed to being a responsible corporate citizen and actively supporting the communities in which we live, work and play. We believe that Mattel can be a force for good by creating value for our stakeholders and at the same time contribute to a better future for the next generation.

 

Sustainable Design and Development

Strategy: Develop innovative products and experiences that are better for our world by integrating sustainable materials and principles of product stewardship and circular design.

Goals:

Achieve 100% recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030.

Achieve and maintain 95% recycled or Forest Stewardship Council (FSC)-certified content in the paper and wood fiber used in our products and packaging.

Priorities:

Product Quality and Safety
Sustainable Materials in Toys
Sustainable Packaging
Business Model Innovation

 

Responsible Sourcing and Production

Strategy: Optimize our resource use in operations to reduce environmental effects and promote ethical sourcing practices and worker health and safety throughout our supply chain.

Goals:

Reduce absolute Scope 1 + 2 GHG Emissions 50% by 2030 (versus 2019 baseline)*

Achieve Zero manufacturing waste** by 2030.

Priorities:
Ethical Sourcing, Human Rights and Environmental Standards
Worker Health and Safety
Energy/Climate Action
Waste Management
Ethics and Compliance

 

Thriving and Inclusive Communities

Strategy: Create positive social impact through purposeful play and by supporting diverse, equitable, and inclusive communities where we live, work, and play.

Goals:

Achieve and maintain 100% pay equity for all employees performing similar work globally.

Increase representation of women at all levels of the organization.

Increase representation of ethnicity at all levels of the organization.

Priorities:
Diversity, Equity & Inclusion
Family-Friendly Workplace
Philanthropy
Child Online Safety and Privacy
Responsible Marketing to Children