Choobin

With this main approach, Choobin Company entered the field of toy production that "play is not a hobby but a childish life" and just as the issue of "lifestyle" is raised in the lives of people and different strata of society, so should the "lifestyle" of the child. "Childish" is properly defined and shaped.

Accordingly, it is necessary to produce and supply products appropriate to this lifestyle. The design of such products certainly poses many difficulties, because in addition to its content, considering the behavioral characteristics of the child and the considerations that exist for their particular products also adds to the complexity of the work. In this way, the company focuses on designing, building and presenting games that can develop children's knowledge, skills and personality traits.

On the other hand, due to the problems that the use of plastic and polymer raw materials will have in the long-term health of children, the main strategy of this company is "maximum use of natural raw materials, especially wood", while offering products with competitive prices. Wood without reducing quality is one of the goals of this company, because usually wooden products in the field of toys are considered as expensive products.

At present, the wooden products of this company are marketed under the brand of "Ropak" (child development).