Chicco

Things we believe
Like all good things in this world, being a parent requires a lot of effort and sometimes it feels like a very bumpy road. 

We at Chicco try to make this fantastic adventure a little smoother by listening to the needs of parents and parents-to-be.  However, we want to go further and promote the idea of parenting, a concept that embraces the wider support system of people who take care of children in different ways.  Wherever there is someone caring for a child, we are by their side.

Our history

Young entrepreneur Pietro Catelli became a father in 1958. His baby son Enrico was affectionately nick-named Chicco. Pietro soon found out what it meant to be a parent and that’s when he had the visionary idea to create a brand specialising in all areas of parenting. This would cater for the needs of children from birth to 36 months and, above all, make life easier for their parents.

Who we are

We are now present in more than 120 countries, and for over 60 years we have been discovering and listening to the stories of generations of new parents, something we will never give up doing. With the same passion as ever we are proud to continue to design innovative products that meet the new needs of parents but it doesn’t stop there. Nowadays, we don’t just speak only to mums and dads but to all those who take care of children. After all, aren't we all parents in some way now?

60 Years between understanding and innovation

We capitalise on a long-term expertise in parents’ and children’s needs, providing products that embed innovation in every market segment, also thanks to the Chicco Research Center. Every step of our story highlights something that reshaped its related category.