Blue Box

Our Heritage

We at Blue Box are proud of our reputation as one of the world’s most trusted toy brands. Since our inception in 1952, we have closely adhered to a philosophy of making children’s toys and entertainment products that are educational, fun and safe. Now more than a half a century later, Blue Box has emerged as a world-class, wholly integrated design, manufacturing, sales and marketing organization. And with the acquisition of Infantino in 2014, we further enhance and expand our product portfolio on baby toys and baby gears. Blue Box is now a brand that can serve most of the needs of childhood development from birth to school.

Our Core Value

To create and cultivate an environment of integrity, excellence, trust and respect for our employees!!

Our Focus

At Blue Box we design, manufacture and market our own high quality branded products across the globe. Every day for over the past six decades we have focused our efforts toward providing the most innovative, educational suitable, safe and high quality line of products. Providing excellent customer experience is our focus and driver.

Our Products

Today we design and produce a wide range of popular toys geared toward infants and preschoolers as well as young boys and girls. In addition, we produce spring and summer seasonal products and collectible s plus baby gear items and entertainment products. While we are fully committed to maintaining and strengthening our core operations in these categories, we nonetheless constantly seek out new opportunities and actively research new business opportunities and product directions. You'll find the Blue Box name behind such popular brands as: Infantino, B kids, Elite Force, bbi, Wild Adventure, Sun Zone and many others.